Deep Purple | =1 | Rockum - It's Rock Since 2002!

Deep Purple returns with their twenty-third studio album, "=1," released on July 19, 2024, under earMUSIC / Edel AG. This release marks the debut of guitarist Simon McBride, who stepped in to replace Steve Morse in 2022. It's also the band's fifth collaboration with legendary producer Bob Ezrin, known for his work on every Deep Purple album since 2013's Now What?!.

"=1" is an album that captures the essence of Deep Purple's signature sound while introducing fresh elements brought by McBride's guitar work. The record explores the concept of simplicity within complexity, aiming to distill the band's extensive musical journey into a single, unified essence. The thematic core of the album resonates with the idea that, despite the complexities of the modern world, everything ultimately converges into one.

From the outset, tracks like "Show Me" and "A Bit on the Side" deliver a powerful start, with Ian Gillan's vocals sounding richer and more expressive than ever, as noted by music writer John Aizlewood. The new lineup demonstrates a cohesive chemistry, blending the classic rock foundations with modern sensibilities.

Highlights include the introspective "If I Were You," where Don Airey's orchestral arrangements add depth and nuance, and the infectious "Now You're Talkin'," showcasing the band's knack for catchy melodies and tight instrumentation. Simon McBride's contributions shine throughout, particularly on "Sharp Shooter" and "Old-Fangled Thing," where his guitar solos add a fresh, dynamic edge.

The album's closer, "Bleeding Obvious," is a standout, clocking in at nearly six minutes. It encapsulates the band's ability to craft epic rock narratives, leaving listeners with a lasting impression.

"=1" has been well-received, reaching impressive chart positions worldwide, including number one spots in Germany, Sweden, and Switzerland. The album's success underscores Deep Purple's continued relevance and influence in the rock genre.

Overall, "=1" is a testament to Deep Purple's enduring legacy and their ability to innovate while staying true to their roots. It's a must-listen for fans and newcomers alike, offering a compelling mix of nostalgia and forward-thinking rock.
10/10